Creating the Conditions for the Right Kind of Innovation
danielhanley.substack.com
“Innovation” and “innovative” are perhaps one of the most overused words in marketing. Nearly every innocuous action by a business is considered “innovative.” While there is no doubt that some new products and processes are innovative, many business actions fall well short of the public’s expectations, or worse, some actions considered “innovative” are nothing more than overt law-breaking.
Creating the Conditions for the Right Kind of Innovation
Creating the Conditions for the Right Kind of…
Creating the Conditions for the Right Kind of Innovation
“Innovation” and “innovative” are perhaps one of the most overused words in marketing. Nearly every innocuous action by a business is considered “innovative.” While there is no doubt that some new products and processes are innovative, many business actions fall well short of the public’s expectations, or worse, some actions considered “innovative” are nothing more than overt law-breaking.